Three short promotional videos created for New Balance's Niobium snow boots, highlighting their distinctive dual-layer structure and two color variations. Each piece merges precise product visualization with motion graphics inspired by natural elements—expressing the boot's innovative design through a bold, atmospheric aesthetic.
Niobium emerges like metal under pressure.
Lightness and adaptability shaped by the air.
Hydro Barrier - Resilient design inspired by the resistance of water.
The background image by eberhard grossgasteiger.