New Balance
Niobium Promotion

New Balance Official

Scope of work
- Branding Visual
- Motion Design

Three short promotional videos created for New Balance's Niobium snow boots, highlighting their distinctive dual-layer structure and two color variations. Each piece merges precise product visualization with motion graphics inspired by natural elements—expressing the boot's innovative design through a bold, atmospheric aesthetic.



Metal

Niobium emerges like metal under pressure.

AIR

Lightness and adaptability shaped by the air.

WATER

Hydro Barrier - Resilient design inspired by the resistance of water.


Web

Model

Production Team
Takashi Aoki
Director
3D, Compositing Artist


Natsumi Hashimoto ●
3D Artist

Yu Iwasaki ●
3D, Compositing Artist

Kosuke Kawaguchi ●
3D, Compositing Artist

Kazuhiko Arakawa ●
3D Artist


The background image by eberhard grossgasteiger.