New Balance
Niobium Promotion

New Balance Official

Scope of work
- Branding Visual
- Motion Design

Three short promotional videos created for New Balance's Niobium snow boots, highlighting their distinctive dual-layer structure and two color variations. Each piece merges precise product visualization with motion graphics inspired by natural elements—expressing the boot's innovative design through a bold, atmospheric aesthetic.



Metal

Niobium emerges like metal under pressure.

AIR

Lightness and adaptability shaped by the air.

WATER

Hydro Barrier - Resilient design inspired by the resistance of water.


Web

Model

Production Team
Takashi Aoki
Director
3D, Compositing Artist


Natsumi Hashimoto
3D Artist

Yu Iwasaki
3D, Compositing Artist

Kosuke Kawaguchi
3D, Compositing Artist

Kazuhiko Arakawa
3D Artist


The background image by eberhard grossgasteiger.